Six trends to watch in online assessment in 2014

John Kleeman HeadshotPosted by John Kleeman

As we gear up for 2014, here are six trends I suggest could be important in the coming year.

1. Privacy. The revelations in 2013 that government agencies intercept so much electronic data will reverberate in 2014. Expect a lot more questions from stakeholders about where their results are stored and how integrity, data protection and privacy are assured, including the location and ownership of suppliers and data centres. I suspect some organizations will look to build trust with stakeholders by adopting the ISO standard on assessments in the workplace ISO 10667.

2. Anticipation of problems. Many organizations already use assessments to look forward, not just backwards. In regulatory compliance, smart organizations don’t just use assessments to check competence; they analyze results from assessments to identify trends or problems that can indicate potential issues or weaknesses, and prompt corrective measures before it gets too late. Universities and colleges increasingly use assessments to predict problems and help prevent students from dropping out (see for instance Use a survey with feedback to aid student retention). It’s exciting that assessments can be used to find issues in this way and deal with them before they happen. Don’t just treat assessments as a rear-view mirror: use them to look forward.

3. Software as a service (SaaS). For all but the very large organizations, running online assessments via a software as a service is much more cost-effective than running an on-premise system. Delegating to a service provider like Questionmark,makes the hassle of upgrading, maintaining security patches and managing deployment goes away. Increasingly, delivering assessments via a SaaS model will become the default.connected

4. Smaller and more connected world. The Internet is bringing us all together. The world is becoming connected, and in some sense smaller. We can no longer think of another continent or country as being a world away, because we can all connect together so easily. This means it is increasingly important to make your assessments translatable, multi-lingual and cross-cultural. Most medium and large organizations work across much of the world, and assessments need to reflect that.

5. Environment. I wonder if 2014 could be the year when the environmental benefits of online assessments could start to be seriously recognized. Clearly, using computers rather than paper to deliver assessments saves trees, but a bigger benefit is in reduced carbon emissions due to less traveling. For service organizations, business travel is a large proportion of carbon emissions (see for example here), and delivering training and assessments online can make a useful difference. With many countries requiring reporting of carbon emissions by listed companies, this could be important.

6. Security. Last but definitely not least, assessment security will continue to matter. As there is more awareness of the risks, everyone will expect high levels of technical and organizational security in their assessment delivery.  If you are a provider, expect a lot more questions on security from informed users; and if you are a customer or user, check that your supplier and your internal team is genuinely up to date on its security.

Read this list and look at the starting letters, and you get P – A – S – S – E – S! I wish you a happy new year and hope that each of your test-takers passes their assessments in 2014 when it is appropriate that they do so.

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