Sharon Shrock & Bill Coscarelli Interview on Criterion-Referenced Testing

joan-small7Posted by Joan Phaup

I enjoyed talking recently with Sharon Shrock and Bill Coscarelli, who spoke at the Questionmark 2009 Users Conference. Their keynote address covered the 25 years of progress in Criterion-Referenced Test Development and gave everyone at the conference some excellent background on this increasingly important subject.

I had some questions for them about this topic and am happy to share their answers in this podcast.

Questionmark Conference: Progress in Criterion Referenced Measurement

sharon-shrock

Sharon Shrock

joan-small2Posted by Joan Phaup

A highlight of the Questionmark Users Conference in Memphis  was Sharon Shrock and Bill Coscarelli’s keynote, “Results You Can Rely On: What We’ve Learned from 25 Years of Criterion-Referenced Measurement.”

Sharon and Bill took us from the early history of testing to the work of Robert Glaser, who in laying the foundations of  criterion reference testing focused on the importance of setting objectives and measuring test takers against a standard instead of against one another. They had us try William Angoff’s method of setting cut scores ( click here to access a detailed paper on this subject by Bill and Sharon together with Andrew Barrett and John Kleeman) and reviewed Donald Kirkpatrick’s four levels  (“Don’t skip Kirkpatrick Level 2 if you are using 3 and 4!”) .  They also described the

Bill Coscarelli

Bill Coscarelli

six levels of what they call the “Certification Suite” (noted by Dr. Will Thalheimer in his review of  the latest edition of  Shrock and Coscarelli’s book, Criterion-Referenced Test Development.)

A key point was that people on a job are doing much more than remembering facts. So test questions, rather than just operating at the  memory level, should deal with real problems that people who do a particular job have to think through.

Tuesday’s conference schedule also included sessions on how to organize item banks, effective reporting techniques, teaching faculty to use Questionmark Perception, item analysis, and test maintenance best practices.

Wednesday brought some encore tech training sessions and a “road ahead” session seeking participants’ reactions to ideas for future features and services. Then some quick good-byes as participants headed for home. Here’s looking forward to next year’s conference!

Checking in from the Questionmark Users Conference

joan-small3

Posted by Joan Phaup

We are having a great time at the Questionmark 2009 Users Conference in Memphis–and as always a highlight is meeting our customers and learning from them.

Yesterday I heard a case study about an innovative certification program for a global tech service workforce, in which the expertise of the workers themselves played an important role in the creation of test questions. I also learned how Datakortet susidiary Norsk Test, in Norway, created adaptive tests (some using simulations and sound) to gauge individuals’ levels of digital literacy. Another case study showed how to to import video and audio files to enhance Questionmark Perception questions.

Users conference attendees introducing themselves using their mobile phones as a launchpoint/context for describing who they are - a photo by Tom King

Users conference attendees meet and greet each other during the Sunday night reception - a photo by Tom King

 A special VIP duck walk for Questionmark Users Conference attendees.

A special VIP duck walk for Questionmark Users Conference attendees.

Last night’s Memphis dine-around had us fanning out all over the city to enjoy the local tastes and sounds.  Now it’s back to work! First item on the agenda: hearing our keynote speakers, Sharon Shrock and Bill Coscarelli, teach us a thing or two about Criterion-Referenced Measurement.

We’ll be checking in with more conference details here on the blog, but you can follow us on Twitter too!

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