Establishing a data-driven assessment strategy – A Q&A with Amazon
Jason Sunseri is a senior Program Manager – Learning Technology at Amazon. He will be leading a discussion at Questionmark Conference 2016 in Miami, about Creating a Global Knowledge and Skills Assessment Program for Amazon Sellers.
Jason’s session will look at how Amazon Seller Support and Questionmark OnDemand have partnered to deliver a world-class solution. Jason will illustrate how Amazon has used the OnDemand platform to deliver a robust, data-driven assessment strategy.
I recently asked him about his session:
Tell me about Amazon and its use of assessments:
Amazon Seller Support engages with the 2.5 million+ global sellers represented on the Amazon platform. Due to rapid global expansion across the platform, the Amazon Seller Support needed to find a technology and assessment partner that could support both its knowledge and skill acquisition assessment strategies.
How does Amazon use data to drive strategy?
Assessments play a huge role at Amazon. We have really evolved into a data-driven culture and we use assessments in surveys and inside curriculum to assess training and performance, and to identify early issues and trends in order to tweak training content and fix errors.
What role does Questionmark play in that strategy?
We rely heavily on reports — Survey Matrix, Job Task Analysis and other report functions — to assess performance. We’re able to leverage the tool by having individual training centers analyze learning and training gaps and pass on those results. It allows us to see how and why a site is succeeding; where that behavior stems from — it’s really cool to see.
What are you looking forward to at the conference?
It’s Miami, so…the weather, for sure! In all seriousness, I look forward to learning about how other Questionmark users utilize the same tools and how their approach varies from ours.
Thank you, Jason for taking time out of your busy schedules to discuss your session with us!