Q&A: Microlearning and the Role of Measurement in Learning and Development at Progressive
Posted by Kristin Bernor
Chris Gilbert is a Senior Instructional Designer for Progressive Insurance, one of the largest providers of insurance in the United States. During his case study presentation at the 2019 Questionmark Conference in San Diego taking place from February 26 – March 1, he will talk about Using Questionmark to Build Microlearning for Photo Estimators. Progressive photo estimators use videos and photographs to identify damage and write estimates for necessary repairs.
This session will explore Progressive’s use of microlearning modules and the process they use to develop them.
I asked him recently about their case study:
At Progressive, we seek to make informed, data-driven decisions. We also strive to prepare and develop our people through effective, targeted learning solutions. In our learning orgs, assessments are one mechanism for gathering data we use to make a variety of decisions, including:
- Identifying aspects and features of learning experiences that resonate within our target audiences so we can implement them in more of our deliverables
- Pinpointing opportunities to improve learning experiences for our target audiences
Over the past few years, we’ve had a renewed focus on the importance of learning measurement and have established and implemented standards and tools for performing Level 1 and Level 2 measurement across and within all of our learning organizations. We’re currently working on Level 3 measurement to be able to measure and communicate the on-the-job impact of our learning experiences more consistently.
What do you mean by microlearning and why is it important to Progressive?
Microlearning is skill-based learning delivered in small “bite-sized” pieces. Microlearning can be developed in a variety of formats including videos, games, scenarios, and several others. Depending on the situation and needs of the organization and learners, microlearning can be delivered standalone, or as a supplement other learning experiences like in-person or virtual classroom courses.
Progressive is interested in adding microlearning into our learning deliverable portfolio for a variety of reasons, including:
- Faster development times can improve our ability to deliver just-in-time learning solutions at the speed of modern business and change
- Tightly-focused, skill-based topics and practice directly support on-the-job application
- Today’s corporate learners seek quick-hit learning that gives them practical tools they need to succeed
- Delivered in conjunction with other learning experiences, microlearning can help learners overcome the forgetting curve
What role does Questionmark play in ensuring that microlearning is successful?
One of the primary reasons, we decided to use Questionmark for our microlearning pilot project is that the data the system captures and it’s reporting capabilities allow us to provide the business with insights into several aspects of the learners’ performance in the modules. In turn, these insights will help the business make informed decisions.
What else about your session would you like to share?
Besides sharing the story of our first foray into microlearning, I’m planning to discuss some of the learnings we had related to question-type capabilities that we hadn’t previously explored.
Who would benefit most from attending this session and why?
a. Anyone interested in using Questionmark beyond its traditional use because the way we’re using it is a bit unconventional
b. Anyone interested in adding microlearning to their learning deliverable portfolio because Questionmark may provide a way for them to develop, deliver, and report the results
c. Anyone interested in extending the functionality of Questionmark question types to meet a business need because I’ll dig into some of the challenges, realizations, and learnings I experienced from having to extend a few of the question types in the pilot project
What are you especially looking forward to at this year’s Questionmark conference?
Meeting and networking with other Questionmark users, especially those who are passionate about the role of measurement in learning and development, and gaining more insight into how others are using system features and functionality in their organizations
Thank you Chris for taking time out of your busy schedule to discuss your session with us!
If you have not already done so, you still have a chance to attend this important learning event. Click here to register.