Posted by John Kleeman
One of the best parts of Questionmark user conferences is hearing about good practice from users and speakers. I shared nine tips after our conference in Barcelona, but Texas has to be bigger and better (!), so here are ten things I learned last week at our conference in San Antonio.
1. Document your decisions and processes. I met people in San Antonio who’d taken over programmes from colleagues. They valued all the documentation on decisions made before their time and sometimes wished for more. I encourage you to document the piloting you do, the rationale behind your question selection, item changes and cut scores. This will help future colleagues and also give you evidence if you have need to justify or defend your programmes.
2. Pilot with non-masters as well as masters. Thanks to Melissa Fein for this tip. Some organizations pilot new questions and assessments just with “masters”, for example the subject matter experts who helped compile them. It’s much better if you can pilot to a wider sample, and include participants who are not experts/masters. That way you get better item analysis data to review and you also will get more useful comments about the items.
3. Think about the potential business value of OData. It’s easy to focus on the technology of OData, but it’s better to think about the business value of the dynamic data it can provide you. Our keynote speaker, Bryan Chapman, made a powerful case at the conference about getting past the technology. The real power is in working out what you can do with your assessment data once it’s free to connect with other business data. OData lets you link assessment and business data to help you solve business problems.
4. Use item analysis to identify low-performing questions. The most frequent and easiest use of item analysis is to identify low-performing questions. Many Questionmark customers use it regularly to identify questions that are too easy, too hard or not sufficiently discriminating. Once you identify these questions, you modify them or remove them depending on what your review finds. This is an easy win and makes your assessments more trustworthy.
5. Retention of learning is a challenge and assessments help. Many people shared that retention was a key challenge. How do you ensure your employees retain compliance training to use when they need it? How do you ensure your learners retain their learning beyond the final exam? There is a growing realization that using Questionmark assessments can significantly reduce the forgetting curve.
6. Use performance data to validate and improve your assessments. I spoke to a few people who were looking at improving their assessments and their selection procedure by tracking back and connecting admissions or onboarding assessments with later performance. This is a rich vein to mine.
7. Topic feedback and scores. Topic scores and feedback are actionable. If someone gets an item wrong, it might just be a mistake or a misunderstanding. But if someone is weak in a topic area, you can direct them to remediation. It’s hugely successful for a lot of organizations to divide assessments into topics and feedback and analyze by topic.
8. Questionmark Community Spaces is a great place to get advice. Several users shared that they’d posed a question or problem in the forums there and got useful answers. Customers can access Community Spaces here.
9. The Open Assessment Platform is real. We promote Questionmark as the “Open Assessment Platform,” allowing you to easily link Questionmark to other systems, and it’s not just marketing! As one presenter said at the conference “The beauty of using Questionmark is you can do it all yourself”. If you have a need to build a system including assessments, check out the myriad ways in which Questionmark is open.
10. Think of your Questionmark assessments like a doctor thinks of a blood test. A doctor relies on a blood test to diagnose a patient. By using Questionmark’s trustable processes and technology, you can start to think of your assessments in a similar light, and rely on your assessments for business value.
I hope some of these tips might help you get more business value out of your assessments.