Posted by Joan Phaup
It’s great to talk to customers who will be presenting case studies at the Questionmark 2014 Users Conference. They all bring to their presentations the lessons they’ve learned from experience.
Conference participants have always taken a keen interest in how to use surveys effectively, so I was quite interested to find out from Scott Bybee, a training manager from Verizon who will be talking at the conference about Leveraging Questionmark’s Survey Capabilities Within a Multi-system Model.
What will you be sharing during your conference presentation?
A lot of it will be about how our surveys, which are mostly Level 1 evaluations for training events and Level 3 self-assessments. I will tell how we can use one generic survey template for all the courses that are being evaluated. We do this by passing parameters from our LMS into the special fields in Questionmark. I’ll also talk about how we integrate data from our LMS with the survey data to create detailed reports in a custom reporting system we built: We have everything we need to get very specific demographic reporting out of the system.
How is this approach helping you?
This system integrates reporting for all level 1 and 3 surveys. This provides us a single solution for all of our training-related reporting needs. Prior to this, we had to collect data from multiple systems and manually tie it all together. Before, we had a lot of different surveys being used by the business. It became hard to match up results due to variances in questions. With this approach, everyone sees the same set of questions and the quality of the reporting is much higher.
The alternative would have been to collect demographic information using drop-down lists, which we’d have to constantly update and maintain. There’s also the issue of the participant possibly choosing the wrong options from the drop-downs. This way, we are passing everything along for them. They can’t make a mistake. Another advantage is that automatically including that information means it takes less time for them to complete the survey.
Do you have a key piece of advice about how to get truly useful data from surveys?
Make sure you are asking the right kinds of questions and are not trying to put too much into one question. Also, consider passing information directly from your LMS into Questionmark, so participants can’t make a mistake filling out a drop-down.
What do you hope people will take away from your session?
I hope they find out there are some really creative ways to use Questionmark to get what you want. For instance, we realized that by using Perception Integration Protocol (PIP), we could pass in all the variables needed for user-interface as well as alignment with back-end reporting. I also want them to appreciate how much can be done by tying different systems together. The investment to make Questionmark work for surveys as well as assessments dramatically increased our return on investment (ROI).
What do you hope to take away from the conference?
This will be my fourth one to go to. Every time I go I learn something from the people who are there – things I’d never even thought about. I want to learn from people who are using the tool in innovative ways, and I also want to hear about where things are going in the future.