U.S. Privacy Shield: Data protection and security

Jamie ArmstrongPosted by Jamie Armstrong

Earlier this year I wrote blog post that summarized some important recent data protection and privacy law developments. Today, I wanted to follow up on that posting by looking particularly at the EU-U.S. Privacy Shield (“Privacy Shield”).

The Privacy Shield came into being to fill the void left by the invalidation of the European Commission decision underpinning the US-EU Safe Harbor Agreement (“Safe Harbor”). From August this year, US organizations have been able to certify compliance to the Privacy Shield – the list of those certified organizations can be viewed here. Questionmark Corporation has certified to the Privacy Shield, and you can view our updated privacy policy here. As was the case for Questionmark’s self-certification to Safe Harbor, our compliance with the Privacy Shield principles is just part of Questionmark’s broader strategy to ensure that relevant international data transfers conform to applicable legal requirements.privcy-shield

The Privacy Shield, as well as other mechanisms such as the EU Model Clauses, provides a way for organizations to comply with EU data protection requirements when personal data is transferred to the US from the EU. Remember that whereas the EU Model Clauses may be relied on for transfers of EU personal data to third countries (i.e. those that are not part of the EEA), the scope of the Privacy Shield is limited to personal data transfers to the US.

The European Commission has produced a helpful guide on the Privacy Shield, aimed at EU citizens, with some key improvements as compared with Safe Harbor being:

  • Greater oversight and monitoring by authorities in the US and EU to ensure compliance, for example by the US Department of Commerce, Department of Transport and Federal Trade Commission;
  • A greater number of ways for individuals to make complaints to enforce their rights without cost, including to an Ombudsman within the US Department of State, via an EU Data Protection Authority, an independent recourse mechanism, and binding arbitration;
  • Additional obligations for participant organizations, like ensuring any third-party transferees provide the same level of protection for personal data as is required by the Privacy Shield.

Although the Privacy Shield includes a number of additional protections for individuals and obligations on organizations, some interest groups remain unconvinced that it is meaningfully different to Safe Harbor and legal challenges in the EU have already been made. With this in mind, organizations that have certified to or may certify to the Privacy Shield will have to monitor EU developments and continue to review their data protection and privacy approaches, so that they are satisfied that there are a sufficient number of means available to them to show adequate protection for EU personal data being transferred to the US. Questionmark’s Privacy Shield certification demonstrates to customers our particular commitment to data protection and security in respect of applicable data.

Check back here for future blog posts on data protection and privacy law issues early next year.

Disclaimer: This blog is provided for general information purposes only and does not constitute legal advice. Any views included are personal to me.

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